To underline our understanding of what DNS is, we must differentiate it from what it is not. The Internet economy rewards unlimited creativity in the monetization of human action, and fairly often this takes the form of some kind of intermediation. For DNS, monetized intermediation means lying. The innovators who bring us such monetized intermediation do not call what they sell "lies," but in this case it walks like a duck and quacks like one, too.
Monetized intermediation means lying.